My process
Step 1:
Immerse and empathise
I will start with understanding your brand goals and business strategy, either over a cup of coffee or an online call. I will review your competitors, identify industry preference, get insights from customer journeys and decide on the best strategy moving forward.
Step 2:
Digital Strategy
I will define your objectives and relevant channels before ideating and developing communications initiatives and roadmaps that reach your target audience with relevant messages and activities.
Step 3:
Design and Development
From understanding what your users want, I will design effective websites, apps, promotional materials etc. All deliverables will be plotted on a clear timeline before starting.
Step 4:
Build an ecosystem
A long-term brand needs a consistent voice and multiple channels of outreach to keep the brand in customers' minds. My approach is to help you build a digital ecosystem to bring you closer to your customer, while maintaining and updating your brand touch points.